Brand Identity Project:

Flore

Flore is a premium skincare identity designed to merge organic purity with modern dermatological science. The visual system centers on a minimalist, clean beauty aesthetic, utilizing soft earth tones and geometric floral forms to communicate a story of natural harmony and sophisticated self-care.

The Vision

The objective was to move away from the clinical, sterile aesthetic of traditional skincare and lean into an Organic Luxury feel. By pairing a custom geometric floral icon with an elegant serif typeface, the brand communicates a story of natural harmony and sophisticated self-care.

The Visual Anchor

The Flore logo was designed to radiate symmetry and balance. Combining a custom minimalist floral emblem with a refined serif typeface, the wordmark strikes a balance between natural grace and the high standards of luxury skincare.

Natural Appeal

Branding for a premium skincare line requires a sense of purity and transparency. The identity utilizes a soft, earth-toned palette including sage green, warm sand, and terracotta, ensuring the brand feels approachable and grounded across all physical and digital touchpoints.

Lifestyle & Context

A skincare brand truly lives within the user’s personal sanctuary. I developed minimalist packaging mockups to visualize the identity on matte containers, ensuring that the typography remains legible and the aesthetic feels premium in a home environment.